There are set of features and integrations available to business to help them promote and grow their e-commerce business. These marketing tools can include:

• Personalized email campaigns: Shopify Plus business can use their customer data to create personalized email campaigns that target specific segments of their audience. This can help increase customer engagement and loyalty, and drive sales.
• Abandoned cart recovery: Shopify Plus business can use automated abandoned cart recovery emails to remind customers who have abandoned their cart to complete their purchase. This can help reduce cart abandonment rates and increase sales.
• Discounts and promotions: Shopify Plus business can create and manage discounts and promotions for their store, including volume discounts, percentage discounts, and buy-one-get-one-free offers. This can help drive sales and encourage customer loyalty.
• Multi-channel marketing: Shopify Plus business can use Shopify's integrations with social media platforms, marketplaces, and other e-commerce platforms to promote their products and reach new customers across multiple channels.

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Some of the key marketing tools available to Shopify Plus merchants include:

Shopify Email: Shopify Email is a built-in email marketing tool that allows business to create and send targeted email campaigns to their subscribers directly from their Shopify Plus account.

Discount codes: Shopify Plus business can create and manage discount codes for their store, including percentage discounts, free shipping, and buy-one-get-one-free offers.

Abandoned cart recovery: Shopify Plus business can use automated abandoned cart recovery emails to remind customers who have left items in their cart to complete their purchase.

Multi-channel marketing: Shopify Plus integrates with various social media platforms and marketplaces, allowing business to promote their products and reach new customers across multiple channels.

Optimize for mobile: With more and more customers shopping on their mobile devices, it's important to optimize your marketing campaigns for mobile users. Ensure that your emails, promotions, and other marketing efforts are mobile-friendly.

Shopify Scripts: Shopify Scripts allow business to customize the behavior of their store by writing custom scripts that modify the checkout process, create custom promotions and discounts, or modify the display of product information.

By optimizing the use of Shopify Plus marketing tools, business can drive more sales and grow on e-commerce space. By staying up-to-date with the latest best practices and trends in e-commerce marketing, you can continue to optimize your efforts over time and stay ahead of the competition.