Implemented Unified Omni Channel experience and user engagement strategies.
- Implemented Acquia Lift Personalization to increase site engagement and user conversion.
- Implemented Drupal Chat system to increase customer engagement
Weight
4
Business Problem
Built a platform that can build progressive customer profiles, a socialized user profile (integrate login with Gigya), Gigya comments sections to develop customer centric experience solutions
- Implemented panels for the editor better experience.
- Build the workbench functionality for the multiple level of editors.
- Reduced time to market by increasing reusability.
- Optimized all sites to load in 3 seconds.
Our Approach
- Workiy Team proposed a solution to address the immediate requirement and then took a strategic consulting approach to build an efficient website.
- Workiy Team performed an assessment on their digital property to identify problem areas pertaining to Performance, SEO, Architecture, Security, Coding standards, Configuration, Management etc. to provide short term and long-time solutions.
- With Acquia and Drupal, Workiy Team development team helped Healthcare Client build code components that can be reused in the future.
- Platform Re-Engineering (Redesign UI Architecture, Multisite Architecture, Module Architecture)
- Workiy Team creative team worked in designing the theme and various sections to get a better user experience
- Improved user engagement by delivering personalized content based on user behaviour using Acquia lift
Customer Outcomes
- Reduced time to market (2 months to 1 week)
- Touch count increased by 1X after personalization through Acquia lift integration
- Workiy Team improved the application performance by 190% and reduced the page load speed from 12 seconds to less than 3 seconds
- Organic traffic increased 31% by Site Architecture, Taxonomy, SEO Enablement in Drupal platform
- Cost of application maintenance decreased by 36% through Common Code Library concept
- Decreased the developer dependency by 50% using panelized module
- A gradual increase in number of registered users after improving user journey
- Making the platform modular to integrate new technology capacities like AI, Chat Bots and Voice (Alexa, Google assistant, Windows voice system etc…) into CMS & other dependent applications.
- After the launch, the site was able to witness the below results:
- Organic Traffic increased by 31%. New users increased by 24%. Page views increased by 21%
- There was an overall increase in CTR, average time spent on website and hence increase user conversions
50%
Increase in user registrations
More Results Achieved
Share this Blog with colleagues
Get in Touch
You are just one step away from reaching our expert team.
Workiy is a global company with more than 20 years of experience that provides end-to-end digital solutions, consulting and implementation services to our clients. Be it web or mobile digitalization, cloud transformation or resourcing. We assist our clients in utilizing their digital assets to optimally achieve their business goals and thereby turning their visions into a reality.