The business problem that the e-commerce company faced was that their Shopify store's performance was hindered by a lack of customization and functionality options in their free theme. This resulted in a suboptimal user experience, lower engagement, and fewer conversions.

As a growing business, the client needed to enhance their online store's performance and provide a better user experience to attract and retain customers. The lack of customization options in their current theme was hindering their growth and hurting their bottom line.

The client needed a custom Shopify theme that aligned with their brand's identity, provided enhanced functionality, and improved their online store's performance to drive sales and revenue.

• Poor website performance: The website was not performing optimally due to the limitations of the free Shopify theme. This resulted in a suboptimal user experience, lower engagement, and fewer conversions.
• Lack of customization: The Shopify theme lacked customization options, which hindered their ability to showcase their brand identity, products, and services effectively.
• Limited functionality: The current theme did not provide the required functionality to manage their inventory and products efficiently, resulting in lower sales and revenue.
• Stagnant growth: Due to the suboptimal user experience, limited customization, and functionality options, the client's online store was experiencing stagnant growth, which was hindering their ability to expand and scale their business.

Competitive disadvantage: In a highly competitive market, the online store was not standing out, which resulted in lower customer acquisition and retention rates.

• The business approached Workiy, looking for a team of experienced Shopify developers to design and develop a custom theme that would meet their requirements.
• The team worked closely with the client to understand their brand's identity, target audience, and unique selling proposition. They analyzed the website's metrics and user behavior to identify the areas that needed improvement.
• Based on the client's requirements and their branding guidelines, the team designed a custom theme that aligned with the client's vision.
• The theme had a modern design, intuitive navigation, and enhanced functionality. It was optimized for speed and mobile responsiveness, providing an excellent user experience on all devices.
• The team developed custom features, including a product filter, dynamic collections, and a custom checkout process, that were tailored to the client's business needs.

They also integrated third-party applications, such as social media integration and email marketing tools, to improve the client's marketing efforts.