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This is a challenge for businesses that want to establish an online presence and start selling products or services online, but lack the technical expertise or resources to create a website from scratch. They aim to solve this problem by providing a platform that enables users to build an e-commerce website with minimal effort and time, while still having the features and functionality necessary for a successful online store.

Key challenges:

  • Updates are difficult to coordinate
  • Website requires a major revamp
  • Approaching prime holiday shopping season rapidly
  • Company follows drifting culture that adds high tense to the activity keep-up

Key Ask:

  • Utilize pre-designed templates
  • Incorporate simple third-party app extensions
  • Implement more intricate customizations after launching
Business Problem

One of the major issues with the website was that its navigation did not accurately showcase the entire range of products or offer alternative entry points to the brand. This made it challenging for visitors to discover and explore the full breadth of offerings available. Additionally, making creative or content updates to the website proved to be a difficult task, with changes taking a considerable amount of time and effort to implement.

Despite the website's functionality being acceptable, making modifications or adding extensions to improve its performance or add new features was a costly and time-consuming process. This could be attributed to the website's underlying codebase, which may not have been designed to accommodate frequent changes or upgrades. As a result, the website may have fallen behind in terms of user experience and overall performance, making it difficult to keep up with competitors in the highly competitive online marketplace.

  • Limited navigation hindered discovery of full product range and brand entry points, while creative or content changes proved challenging to implement.
  • Despite satisfactory functionality, costly and time-consuming execution made extensions and changes difficult to incorporate.

Website suffered from inadequate navigation and difficulty implementing updates, which may have resulted in lower user engagement and difficulty competing in the online marketplace.

Our Approach

Step-1: Bring Home Page Closer to Brand Style

The client's request was to make the website's home page more engaging and interactive for visitors, with a layout similar to that of Instagram. This meant implementing a feature that would allow users to flip through the page with ease, creating a more immersive experience that would keep them engaged and interested.

To achieve this goal, the design team worked on creating a layout that was closer to the brand style, while also incorporating features that would allow for easy navigation and scrolling. They implemented a carousel-style layout, where users could swipe or click through different sections of the home page, showcasing different products or content.

The team also worked on optimizing the images and other multimedia elements used on the page, ensuring that they were of high quality and properly optimized for faster load times. Additionally, they paid careful attention to the placement and arrangement of different elements, ensuring that the page was visually appealing and easy to navigate.

By making these changes, the design team was able to create a more engaging and interactive home page that was similar in layout to Instagram, but still maintained the brand's unique style and voice. The new layout allowed visitors to quickly and easily explore the brand's offerings, making it easier for them to find what they were looking for and engage with the brand on a deeper level.

Step-2: Revamped Navigation

One of the key improvements made to the website was a complete overhaul of the navigation system, which allowed visitors to easily find the products they were looking for. The new navigation system provided multiple ways for

visitors to search for products based on their specific needs, including by product line, attribute, function, and more.

By implementing these search options, the website was able to better cater to the needs of its visitors, making it easier for them to find the products they wanted quickly and efficiently. Visitors no longer had to spend time searching through multiple pages or categories to find what they were looking for, as the new navigation system provided more direct and relevant search results.

In addition to improving the user experience, the revamped navigation system was also designed to be easy to update and tag. This allowed the website's administrators to quickly and easily make changes to the navigation system, adding or removing product lines and attributes as needed. The tagging system also made it easier to categorize products and ensure that they were displayed in the correct sections of the website.

Step-3: Introduced New Features

One of the major improvements made to the website was the introduction of new features, including cross-selling and tabbed product details. These features were designed to enhance the user experience and provide visitors with more detailed information about the products available on the website.

Cross-selling was implemented to help visitors discover additional products that may be of interest to them based on their current selection. This feature displayed related products on the same page, making it easy for visitors to see complementary or similar products that they may be interested in purchasing. By providing visitors with more options for products to purchase, cross-selling helped to increase sales and improve customer satisfaction.

Tabbed product details were also introduced to provide visitors with more detailed information about each product in a more organized and user-friendly way. With this feature, product details were presented in a tabbed format, allowing visitors to easily switch between different sections of information, such as specifications, reviews, and related products. This made it easier for visitors to find the information they needed about a product without having to navigate through multiple pages or scroll through long product descriptions.

As a result, the introduction of these new features helped to improve the user experience on the website and make it easier for visitors to find and purchase the products they were interested in. By providing more detailed information and additional product options, the website was able to increase customer satisfaction and drive more sales.

Step-4: Leveraged Extensive

One of the strategies used to improve the website was leveraging extensive out-of-the-box functionality, such as Apple Pay for mobile. By taking advantage of these pre-built features, the website was able to provide a more seamless and convenient shopping experience for its visitors.

Apple Pay was implemented for mobile devices, allowing customers to easily make purchases with just a few taps on their mobile devices. With this feature, visitors could quickly and securely make purchases without having to enter their payment information manually, making the checkout process faster and more efficient.

By leveraging out-of-the-box functionality like Apple Pay, the website was able to offer features that were already tested and optimized for the best user experience. This saved time and resources that would have been required to build custom features from scratch, while also ensuring that the website was providing the latest and most reliable technology to its visitors.

Furthermore, leveraging out-of-the-box functionality helped to ensure that the website was up-to-date with the latest technology and trends in the e-commerce industry. This helped to increase customer trust and confidence in the website, making them more likely to return and make future purchases.

Step-5: Make it 'Easy to Update'

One of the key benefits of the revamped website was the ease of updating creative content, even for those with limited technical skills. The website's design was intentionally created to make it simple and straightforward for anyone to make updates and changes to creative content, without the need for specialized technical knowledge.

The content management system (CMS) used for the website allowed for easy editing of text, images, and other creative elements. This made it possible for non-technical staff members, such as marketers or content creators, to make updates and changes to the website's content without having to involve the IT department.

The CMS also featured an intuitive interface that made it easy to preview changes before they were published, ensuring that the website remained consistent and high-quality. This allowed content creators to experiment with new ideas and approaches without fear of breaking the website or causing problems for customers.

By making it easy to update creative content without the need for technical skills, the website was able to remain fresh and engaging for visitors, which is important for attracting and retaining customers. This also helped the website to remain relevant and competitive in an ever-changing e-commerce landscape.

Step-6: Built as In-house, with No Technical Personnel

One of the impressive achievements of the website was that it was built entirely in-house, without the need for external technical personnel.

This was made possible through the use of user-friendly tools and platforms that allowed for rapid development and deployment of the website.

The team in charge of building the website was composed of individuals with diverse skill sets, including designers, content creators, and marketers, among others. By leveraging their collective expertise, they were able to work collaboratively to create a website that met the needs of the business.

The use of modern web development tools and platforms also contributed to the efficiency of the project. The team used agile development methodologies, which enabled them to deliver features incrementally, allowing for continuous feedback and improvement.

Furthermore, the website was built using a content management system (CMS) that was easy to use and required minimal technical knowledge. This allowed non-technical staff members to easily create and update content on the website without the need for IT support

Customer Outcomes

The key factors that contributed to the success was,

  • Ease with which the website was built and updated and the use of modern web development tools and platforms, coupled with the team's expertise, allowed for the efficient creation and management of the website
  • Allowed for non-technical staff members to create and update content on the website without the need for technical assistance
  • Leveraged powerful out-of-the-box features that allowed for the efficient creation of various functionalities, including product details in a tabbed format and cross-selling, which increases the sales

Overall, the successful outcome of the website project was achieved through the combination of efficient use of resources, modern web development tools and platforms, and the expertise of the team. By building a website that was easy to create, update, and extend, the team was able to deliver a high-quality product that met the needs of the business, contributing to the success of the company.

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